Google update changes the world of marketing optimization & SEO In the last 2 months of the first quarter of 2013, Google has pushd out several updates that will greatly impact your organic rankings.  Google Executive Chairman Eric Schmidt, had a very interesting excerpt from “The New Digital Age”, the upcoming book says: “Within search results, information [...]

Do you get more online sales by counting down the numbers until you hit your goal or should you observe the trends in your analytics reports? Optimizations can occur to your account by attempting to either increase sales or you can reduce cost per sale which makes your budget reach further.

Learning how users interact with your website and using that knowledge to make improvements is key to building an effective online business.

100% Bounce Rate in Google Adwords is a Serious Problem. Bounce rate means that a visitor came to your site, looked at 1 page, then left. If your paying per click, 100% bounce is an expensive problem.  The target bounce percentage for your Adwords traffic should be 30% or lower. “It means, they came, they didn’t like it and [...]

The Dallas Federal Reserve Bank Hosting Veterans Summit On November 13th, 2012 Momentum Texas and the Federal Reserve Bank of Dallas will be hosting the 2012 Veterans Business Summit: Where Opportunity Meets Action! Alex Fender, the President of Funnel Science will be speaking on the: Contractor Track: Identify experts who can provide assistance to entrepreneurs [...]

When someone is searching for a doctor, or lawyer, or maybe even an interior designer, a small segment of the online world will include a superlative in front of your common keywords.  Such as “Best doctor in plano”, or “Top rated lawyer”; I have even seen “best black gospel marketing company” on a campaign related [...]