SOFTWARE TO HELP HYPOTHESIZE. TEST.  MEASURE. OPTIMIZE. GROW.
PREDICTIVE SOFTWARE TO HELP GET MORE BUYERS

THE FOUR TEMPERAMENTS OF THE BUYING CYCLE

  1. Analytical
  2. Competitive
  3. Humanistic
  4. Impulsive

All people, no matter where they come from, age, sex, race or other diversification, make purchasing decisions based upon their temperaments. Those behaviors are shaped by how your brand approaches sales and engages prospects through marketing and advertising.

They enter the sales cycle and can be categorized and segmented based upon their unique behaviors and pain points. This is what we look for in buying behaviors. That way we can help you find more buyers and fewer tire kickers.

Through QUANTITATIVE + QUALITATIVE data analysis, done through machine learning, we are able to characterize and group visitors based upon intent to purchase. We segment unique criteria like demographics and information they engage to purchase. Helping you optimize sales with predictable outcomes.

THE SCIENCE

Funnel Science® developed the RLC Model to scientifically approach conversion optimization on websites. The Reflective Learning & Converting Model is a continuous testing method to analyze your website and quickly implement positive results and remove negative variables.

This bell curve represents the actions that website visitors must take before they will make a PURCHASE on your  website

THE TEST

The purpose of multi-variate testing is to make an optimization and then measure the effect on your customer’s engagement and purchasing behavior. The testing environment is a double blind test, conducted in real time, with potential online customers actively in the sales cycle.  The test happens in real time, 100% anonymous, and participants are unaware they are viewing a page that is different from your live website. For a test to be successful, we must achieve a confidence rating of at least 75% with desired rating of 95%.

WHICH PAGE VARIATION DO YOU THINK WILL HAVE THE LOWEST ABANDONMENT, MOST ENGAGEMENT AND BEST ROI?