HYPOTHESIZE. TEST.  MEASURE. OPTIMIZE.
MARKETING TO BUYING BEHAVIORS

THE FOUR TEMPERAMENTS OF THE BUYING CYCLE

  1. Analytical
  2. Competitive
  3. Humanistic
  4. Impulsive

All people, no matter where they come from, age, sex, race or other diversification, make purchasing decisions based upon their temperaments.

They enter the sales cycle and can be categorized and segmented based upon their unique behaviors.

Through QUANTITATIVE + QUALITATIVE data analysis, we are able to characterize and group visitors based upon unique criteria and information they seek out when they enter the sales cycle evaluating which products and services to purchase.

THE SCIENCE

Funnel Science developed the RLC Model to scientifically approach conversion optimization on websites. The Reflective Learning & Converting Model is a continuous testing method to analyze your website and quickly implement positive results and remove negative variables.

This bell curve represents the actions that website visitors must take before they will make a PURCHASE on your  website

THE TEST

The purpose of multi-variate testing is to make an optimization and then measure the effect on your customer’s engagement and purchasing behavior. The testing environment is a double blind test, conducted in real time, with potential online customers actively in the sales cycle.  The test happens in real time, 100% anonymous, and participants are unaware they are viewing a page that is different from your live website. For a test to be successful, we must achieve a confidence rating of at least 75% with desired rating of 95%.

WHICH PAGE VARIATION DO YOU THINK WILL HAVE THE LOWEST ABANDONMENT, MOST ENGAGEMENT AND BEST ROI?