THE FOUR TEMPERAMENTS OF THE BUYING CYCLE
All people, no matter where they come from, age, sex, race or other diversification, make purchasing decisions based upon their temperaments. Those behaviors are shaped by how your brand approaches sales and engages prospects through marketing and advertising.
They enter the sales cycle and can be categorized and segmented based upon their unique behaviors and pain points. This is what we look for in buying behaviors. That way we can help you find more buyers and fewer tire kickers.
Through QUANTITATIVE + QUALITATIVE data analysis, done through machine learning, we are able to characterize and group visitors based upon intent to purchase. We segment unique criteria like demographics and information they engage to purchase. Helping you optimize sales with predictable outcomes.
Funnel Science® developed the RLC Model to scientifically approach conversion optimization on websites. The Reflective Learning & Converting Model is a continuous testing method to analyze your website and quickly implement positive results and remove negative variables.
This bell curve represents the actions that website visitors must take before they will make a PURCHASE on your website