If it doesn't make dollars, it doesn't make sense.
After you come on 10 or 15 years of business experience you will start to realize that about 95% of marketing people are full of crap. That means about 1 in every 20 are good to go; but how will you know because you are just getting going and don’t have the experience?
During that time you will also come across many different technologies and tools all designed to streamline, automate and conduct sales. Most of them suck and have serious shortcomings that cause your employees to not use them.
Probably one of the most important business and life skills is learning proper due diligence. I’ve been burned by countless consultants/advisers/training courses because I did not properly vet or conduct thorough diligence. At my previous business, we hired and fired more than 50 different marketing vendors, seo companies, supposed lead generation “experts”. The experience was painful, but caused me to solve this critical problem that I faced.
Our typical client at Funnel Science has worked with 3 to 4 marketing vendors before they start to change their mindset, behavior, method of analysis, and begin to look in a different direction.