Funnel Science Bid Optimization

 Here is an actual client example from November 2017
Estimated Account Savings $20,000 in advertising budget per month was saved by optimizing the SEM bids to lower the CPC while keeping the ads at top of the page.

Time Period Average Ad Position Average CPC
This Week 1.7 3.31
1 Weeks Ago 1.6 3.68
2 Weeks Ago 1.6 4.28
3 Weeks Ago 1.5 4.01
4 Weeks Ago 1.6 4.72
5 Weeks Ago 1.6 4.62
6 Weeks Ago 1.8 4.81
7 Weeks Ago 1.8 4.97
8 Weeks Ago 1.7 5.55
9 Weeks Ago 1.9 6.26
10 Weeks Ago 1.9 5.77