The internet has changed the way business is conducted. 97% of Americans use the internet to research the products and services they are going to purchase online and offline. Companies are able to selling globally, while never meeting their customers face to face. Gaining online marketing share requires testing and targeting online traffic that has clear intent to purchase. Funnel Science® developed artificial intelligence which helps your company maximize online leads, phone calls, and sales.
Funnel Science applies artificial intelligence to your sales funnel to determine the variables that lead to positive and negative customer purchasing actions. We are able to do this by using machine learning algorithms developed after years of testing 1,000’s of clients’ sales funnels. Funnel Science®’s proprietary app installs in less than 5 minutes, which makes marketing and sales easier to improve ROI.
Funnel Science optimizes revenue and helps companies scale customer acquisition. It will help identify holes in your sales funnel you never knew existed.
Every business needs multiple sales funnels to grow. The more funnels that produce leads and sales, the faster you will accelerate revenue so your business can grow. Our sales funnel process is broken down into specific characteristics that customers reveal via the analysis of their behaviors while making a purchase. The Funnel Science® artificial intelligence (AI) is able to identify which behaviors are statistically more likely to lead to a sale and which are not. Also, our AI detects advertising click-fraud, bots, spam, and other actions that waste your advertising spend. The outcome is more sales and revenue, which are optimized to accelerate growth.
Funnel Science® can manage every step of the optimization process. First, we identify the biggest bottlenecks in your current sales funnel, then we work directly with your team to fix the abandonment rate. Next, we help design and build variations, based on our experience gained while optimizing tens of millions of keywords, ads, and landing pages with more than 1,000 clients spanning the globe. We further improve client results by A/B, or multivariate, testing. Our process tests various factors that lead to better conversion rates, qualification, sales close ratio, and customer acquisition cost. We can even predict the customer lifetime value, all of which are tracked in your software account. The Funnel Science® software tracks all of that for you while accelerating your sales online and off.
Call (972) 867-3100 for a quick demo to learn how Funnel Science® will accelerate sales and revenue.
Here is a list of our past and present clients.
Funnel Science was inspired by the pursuit of building the perfect sales funnel. Alex Fender had a dream in 2007 to build a sales funnel that had the potential to convert at 100%. He set out to research and build a funnel optimization software that used machine learning to predict who the buyers were, while segmenting likely-buyers away from the tire-kickers.
Funnel Science is a cloud software that tracks all sales funnels in 1 place with awesome reporting and customer tracking capabilities. With this software, we can maximize your marketing strategy to help achieve rapid business growth, which also improves your customer’s journey by leveraging data inside your sales funnel. We develop data-driven approaches to make sales and marketing easier, tracking revenue and ROI down to the specific keyword.
Funnel Science software tracks customer behavior, then we use A/B testing and analytics to assess product and investment decisions that are based on statistical methodology. We enjoy building sales funnels that are small to large scale, scalable, real-time systems that apply machine learning.
Funnel Science integrates all of your customer communications in 1 customer record. We track media spend, campaign, web traffic, customer behavior and purchase activity into a central database for easy reporting and analytics.
Our software offers several machine learning technologies to help maximize your sales funnel effectiveness. We love helping businesses thrive, creating successful sales funnels that help our clients flourish.
|Sales Funnel – What is a sales funnel and what does it look like? Where are the “holes” in your funnel where potential customers abandon?|
|Advertising Effectiveness/Mix – Which ads are most effective? What is the most successful marketing mix? How long until ads lose effectiveness?|
|Acquisition – Why should my customer acquisition cost be at the forefront of all sales and marketing conversations? Where are new customers coming from? What are the abandonment points? What are the ratios of marketing spend to customer purchases, upsells, and lifetime value within the first year? Measuring ROI in long sales cycle – how is this possible?|
|Customer Profiling – Who are my best customers and how do I get more of them? What products/services are they buying and which is most effective in funnel acquisition strategies? What are upsell opportunities? How do I lower my customer acquisition cost?|
THE FOUR TEMPERAMENTS OF THE BUYING CYCLE
All people, no matter where they come from, age, sex, race or other diversification, make purchasing decisions based upon their temperaments. Those behaviors are shaped by how your brand approaches sales and engages prospects through marketing and advertising.
They enter the sales cycle and can be categorized and segmented based upon their unique behaviors and pain points. This is what we look for in buying behaviors. That way we can help you find more buyers and fewer tire kickers.
Through QUANTITATIVE + QUALITATIVE data analysis, executed through multiple supervised and unsupervised machine learning techniques, we are able to characterize and group visitors based upon intent to purchase. Then we segment unique customer criteria like highest value, lowest customer acquisition, highest ROI demographics to optimize purchasing patterns. Helping you optimize sales with predictable revenue outcomes.
Funnel Science® developed a closed loop marketing systems using artificial intelligence to accelerate sales and grow revenue. This connects to your sales funnels like Google, Facebook, Bing, Youtube, website and offline advertising such as print, tv and radio. That means all of your customers, marketing and sales data in one place.
This bell curve represents the actions that website visitors must take before they will make a PURCHASE on your website
Funnel Science is a marketing support agency and SaaS software that works with brands & and their agencies to develop and hone their online sales funnels. We are a specialized team of marketing experts with consultants certified in Google AdWords® PPC Marketing, Google® Analytics, Google® Display Marketing, Bing® PPC Advertising, Facebook Paid Ads and Youtube® video ads.
Funnel Science® was coined in 2009 by Alex Fender, a Google Certified Marketing consultant who developed a process using science and software to control, test, and measure purchasing behavior to predict the performance of digital marketing. The software is able to directly measure the impact on conversion rate, sales close ratio’s, revenue, profitability and the impact of time to purchase. Through data mining and pattern recognition techniques, executed with machine learning, Funnel Science® emerged as a leading predictive analytics marketing and sales tool.
It took more than 2 years to develop Funnel Science technology, software and statistical modeling and in the Spring of 2011, research & development was complete and the results had been verified and validated.
In 2012, Alex was 1 of only a handful of Google Adwords Experts personally invited by Google to enter into the 2012 Google Engage All-Stars Competition. Alex and his team outperformed his colleagues and were announced prize winners on June 21, 2012. In July of 2013, Funnel Science won the 2013 Google Engage All Stars competition and was flown to Google Head Quarters to meet with executives from Google at the All Stars Summit. The Funnel Science team won the All-Stars competition from 2012 to 2015.
In 2017 Alex entered into the Veteran Business Battle held at Rice University, a business plan competition for Veteran owned companies. Funnel Science® won first place in the competition and a $250,000 investment from EO Houston.
Now, Funnel Science® is comprised of a multidisciplinary team of Google Certified Consultants, Graphic Artists, PPC Analyst, Developers and Conversion Optimization Experts.
Our company has supported to thousands of leading brands, full service & creative marketing agencies, search engine optimization (SEO) companies, and website developers to aid in conversion optimization, Google AdWords® ppc management, Google® Analytics support, and sales funnel consulting. We are a Marketing & Sales Analytics company specializing in digital marketing, aka. also known as an A/b Testing Agency or Conversion Rate Optimization Agency.
Funnel Science® is a SDVOSB certified (pending reverification) and a registered vendor with the U.S. Government Central Contractor Office. We are a military-friendly employer and encourage Veterans to apply by contacting us at email@example.com
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Ph. (972) 867-3100
Fax. (214) 245-5896