Web Strategy and Consulting
We shape the funnel around the channels of traffic most relevant to your business; testing the clicks while increasing sales.
A SNEAK PEAK INTO OUR TRACK RECORD OF INCREASING QUALITY & BETTER RESULTS
Before we turn on the marketing, Funnel Science installs analytic software into your website and we create the controls and test environment to begin randomly sampling your audience. Then we turn on the marketing, funneling your website traffic into our conversion testing environment.
Our process is guided by a scientific method that has been proven to get our clients great results.
DIGITAL MARKETING ANALYTICS, CONSULTING & SEM MANAGEMENT FOR BRANDS & AGENCIES
The internet has changed the way business is conducted. 97% of Americans use the internet to research the products and services they are going to purchase online and offline. Companies are able to sell globally, while never meeting their customers face to face.
Funnel Science applies scientific testing to your brand, marketing, website, and traffic, to determine the variables that lead to positive and negative customer purchasing actions. We are able to do this by using machine learning algorithms that we have developed for our proprietary SaaS tool. Funnel Science has developed a sales and marketing neural network to help your company maximize leads and sales.
This process of machine learning will help you increase your revenue and profit.
Your business, every business, has at least on funnel, a decision-making process that every potential customer will pass through when determining if they will buy from you. The funnel process can be broken down into specific characteristics that your customers will reveal via the analysis of their behaviors during their sales cycle. The Funnel Science artificial intelligence (AI) is able to identify which behaviors are statistically more likely to lead to a sale. Better still, the AI can also detect advertising click-fraud, bots, spam, and other actions that waste your advertising spend.
We manage every step of the optimization process by identifying your biggest bottlenecks in your current sales funnel. We help design and build variations based on our experience gained while optimizing tens of millions of keywords, ads and landing pages. We further improve client results by A/B, or multi-variate testing various factors, leading to better conversion rates.
- A/B Landing Page Testing
- CONVERSION OPTIMIZATION
- GOOGLE ADWORDS PPC Experts
- GOOGLE Analytics Experts
- Retargeting
- Shopping Data Feeds/Ecommerce Optimization
- SALES FUNNEL DEVELOPMENT & STRATEGY
CREATIVE DESIGN
Creative design challenging technology. Technology inspiring design.
WEBSITE DEVELOPMENT
Website development incorporating sales psychology, SEO, & scientific testing.
CMS
Funnel Science supports custom CMS platforms for branding, ecommerce & lead generation websites.
SEO VIDEO
Create a better user experience progressing visitors deeper into the sales funnel through optimized video.
SOCIAL ANALYTICS
Analytics & strategy to optimize and build a more engaging social brand.
SEM
We build keyword rankings and multiple link sources of traffic to targeted landing pages.
PAID SEARCH
SALES OPTIMIZATION
We increase leads, ecommerce sales, and raise ROI through a process of scientifically testing your website analyzing buying behaviors.
WEB ANALYTICS
Analytics setup and sales funnel development by Google certified consultants.
STRATEGY / CONSULTING
Call (972) 867-3100 to Funnel Science your brand.
DIGITAL MARKETING PREDICITIVE ANALYTICS FOR AGENCIES & BRANDS & AGENCIES
GOOGLE CERTIFIED PARTNER | BING ACCREDITED AGENCY
Funnel Science is a marketing support agency that works with brands & and their agencies to develop and hone their online sales funnels. We are a specialized team of marketings experts with consultants certified in Google Adwords Search Marketing, Google Analytics, Google Display Marketing and Bing PPC Advertising.
Funnel Science was coined in 2009 by Alex Fender, a Google Certified Marketing consultant who developed a process using science to control, test and measure purchasing behavior to predict the performance of digital marketing and the impact on conversion rate, sales close ratio’s, revenue, profitiblity and the impact of time to purchase. Through data mining and pattern recongition techniques executed with code, Funnel Science emerged from an idea to a cloud based marketing and sales support tool.
It took more than 2 years to develop Funnel Science technology, software and statistical modeling and in the spring of 2011, research & development was complete and the science was validated.
In 2012, Alex was 1 of only a handful of Google Adwords Experts personally invited by Google to enter into the 2012 Google Engage All-Stars Competition. Alex and his team outperformed his colleagues and were announced prize winners on June 21, 2012. In July of 2013, Funnel Science won the 2013 Google Engage All Stars competition and was flown to Google Head Quarters to meet with executives from Google at the All Stars Summit.
Now, Funnel Science is comprised of a multidisciplinary team of Google Certified Consultants, Graphic Artists, PPC Analyst, Developers and Conversion Optimization Experts.
We provide support to leading brands, full service & creative marketing agencies, search engine optimization (SEO) companies, and website developers to aid in conversion optimization, Google Adwords campaign management, Google Analytics support, and sales funnel development. We are a Marketing & Sales Analytics company specializing in digital marketing, aka. also known as an A/b Testing Agency or Conversion Rate Optimization Agency.
Funnel Science is a SDVOSB certified (pending reverification) and a registered vendor with the U.S. Government Central Contractor Office. We are a military-friendly employer and encourage Veterans to apply by contacting us at careers@funnelscience.com
Funnel Science is a Veteran Owned & Operated Company
DUNS Number: 968604079
NAICS: 541511, 541512
Cage: 6FLH0
Monday – Friday
General Office
8:00 am – 7:00 pm
HYPOTHESIZE. TEST. MEASURE. OPTIMIZE.
MARKETING TO BUYING BEHAVIORS
THE FOUR TEMPERAMENTS OF THE BUYING CYCLE
- Analytical
- Competitive
- Humanistic
- Impulsive
All people, no matter where they come from, age, sex, race or other diversification, make purchasing decisions based upon their temperaments.
They enter the sales cycle and can be categorized and segmented based upon their unique behaviors.
Through QUANTITATIVE + QUALITATIVE data analysis, we are able to characterize and group visitors based upon unique criteria and information they seek out when they enter the sales cycle evaluating which products and services to purchase.
THE SCIENCE
Funnel Science developed the RLC Model to scientifically approach conversion optimization on websites. The Reflective Learning & Converting Model is a continuous testing method to analyze your website and quickly implement positive results and remove negative variables.
This bell curve represents the actions that website visitors must take before they will make a PURCHASE on your website
THE TEST
The purpose of multi-variate testing is to make an optimization and then measure the effect on your customer’s engagement and purchasing behavior. The testing environment is a double blind test, conducted in real time, with potential online customers actively in the sales cycle. The test happens in real time, 100% anonymous, and participants are unaware they are viewing a page that is different from your live website. For a test to be successful, we must achieve a confidence rating of at least 75% with desired rating of 95%.
WHICH PAGE VARIATION DO YOU THINK WILL HAVE THE LOWEST ABANDONMENT, MOST ENGAGEMENT AND BEST ROI?
FUNNEL SCIENCE GUARANTEE
Give us just 90 days and you will see results or your money back.
At Funnel Science, we believe that if you outsource your marketing activities, you should expect real results. For a business, results are simple, more sales. In digital marketing, Conversions are the goals or actions you want your visitors to take: I.E. registration sign-ups, completed checkouts, lead form requests and inbound phone calls from new customers.
We are a team of Conversion Optimization Experts.
To increase eCommerce sales or website leads, you must improve 5 conversion metrics that immediately precede a customer when completing an online transaction or which results in a offline purchase.
Those metrics must be achieved in this order: Click-thru-rate, Bounce Rate, Time on Page/Site, Steps into Website Sales Funnel, & Completed Calls To Action.
Tracking only clicks is futile. We track behaviors; and through behavioral analysis and sampling, we can increase sales through all online channels.
And “we eat our own dog food.”
Guarantee: If Funnel Science does not improve your conversion metrics, we will give you your money back.
Our results are 100% verifiable through
When we begin working with you, we will first review your Google Analytics integration and ensure that it is properly tracking with goal funnels and conversion tracking. This reporting will be installed on your website and will track every user generated action. We require that you report back monthly on each closed sale and the value of the transactions. We can then determine the profitability down to each keyword and webpage.
We have the ability and we track everything. We track Inbound phone calls with dynamic phone tracking, social media engagement, online PR reach, quality of search engine optimization (SEO) traffic, mobile & tablet visitors, online video and we can isolate and segment the demographics to target your highest value customer.
You will be able to access, review and track progress through your independent reports from Google Analytics in real time, 24/7. If you have more questions, would like a proposal, or if for any reason you would like to speak with me, call and ask for me by name.
Sincerely,
Alex Fender
Founder – President
Here is a list of our past and present clients.
E-MAIL US
We want to hear from you! Contact us today by email, phone or by filling out the form.
Get in Touch
Ph. (972) 867-3100
Fax. (214) 245-5896
1802 N. CARSON ST
CARSON CITY, NV 89701
(972) 867-3100
2800 REGAL RD SUITE 101
PLANO, TX 75075
(972) 867-3100
Funnel Science is a registered vendor with the U.S. Government Central Contractor Office.
DUNS Number: 968604079
NAICS: 518210, 541511, 541512, 54130, 541519, 541613, 541810, 54190
Cage: 6FLH0
