G Suite’s Gmail And Consumer Gmail To Align More Closely Small to medium business owners (SMB) who use AdWords and other PPC marketing apps have been asking if Google’s decision will alter the effectiveness of Gmail and other AdWords advertising. Since it’s 2004 launch, Gmail has been criticized by privacy advocates for using Deep Packet […]

Encore Memory Care Day Center Expands Operations As Demand Rises Funnel Science client, Encore Day Care Center is seeing business growing as more potential clients make contact and then enroll their loved ones in memory-strengthening daytime activities. To us, it seems self-evident that the object of pay-per-click advertising is simply to connect consumers who are […]

  Savvy Pay Per Click Advertisers Are Staying With Google AdWords, Not Newspapers While US President Donald Trump has criticized many US newspapers and alluded to their falling readership numbers, it has been ironic that interest in Mr. Trump himself has provided the newspaper industry with the “Trump Bump,” a recent boost to print and […]

The Difference Between Analytics Goal Funnels & Marketing Funnels In promoting your business and meeting your revenue targets, the building of funnels is very important. For success, it is important to understand that marketing funnels differ from analytics funnels. Plus, the methods for engineering them are very different. The Analytics Funnel In Google Analytics and […]

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