We helped a startup join the $1 Million club in just 6 months with PPC, SEO and Retargeting campaigns. Some are just dumb lucky, others work with experts. If you want to know how to grow a new division of a company or a startup, there are a few things that are tried and true and […]

Simple ideation method is to run ppc campaigns using broad-match keywords. Look for all of the question related search queries that popup and answer those questions. Endless supply of ideas contained in the search queries report for both B2B and B2C. Ask an SEO person and they will tell you to write blogs post based […]

Bid Optimization for PPC Advertisers One thing that I have learned from studying optimization and business models is that a lower cost model is always better. This is especially true for companies that use Pay Per Click advertising to drive new customer acquisitions. One of the most effective ways to increase traffic from your PPC […]

Optimization is not a creative process but don’t tell that to folks in the marketing industry. Marketers seem to be blind to what optimization really means. Optimization is a mathematical process that requires using at least addition, subtraction, division or multiplication in some basic form. Advance optimization techniques will include algebra, calculus or algorithms such […]

Yesterday I met with a client who reported that November was a record month and the sales he used to do in a year, his company now does is just 3 weeks.  Here are 5 quick tips on how we raised the conversion rate and increased sales without increasing advertising spend. 1) Reduce click fraud. […]