All Gave Some. Some Gave All

One of the best methods to optimize negative keywords is through Machine Learning We run a lot of machine learning techniques at Funnel Science and this morning I was surprised what I found. In one of the keyword data sets I found an anomaly that had a 99.92% confidence rate.  We have thousands of keywords above […]

We helped a startup join the $1 Million club in just 6 months with PPC, SEO and Retargeting campaigns. Some are just dumb lucky, others work with experts. If you want to know how to grow a new division of a company or a startup, there are a few things that are tried and true and […]

Simple ideation method is to run ppc campaigns using broad-match keywords. Look for all of the question related search queries that popup and answer those questions. Endless supply of ideas contained in the search queries report for both B2B and B2C. Ask an SEO person and they will tell you to write blogs post based […]

Bid Optimization for PPC Advertisers One thing that I have learned from studying optimization and business models is that a lower cost model is always better. This is especially true for companies that use Pay Per Click advertising to drive new customer acquisitions. One of the most effective ways to increase traffic from your PPC […]