Why Your Company Needs to Ditch Your Phone System IVR The way your company answers and greets customers in person and via the phone will have a very big impact on sales. The importance of your greeting cannot be underestimated. IVR’s are one of the leading reasons you have sales funnel abandonment. They cause the […]

Sub-domains are generally a bad idea for marketing and ecommerce. Why? Because they cause fewer sales compared to using the root domain and with a much lower conversion rate. Sub-domains cause all your other teams to work twice as hard because they now have to support 2 different websites. It makes analytics, ppc, seo, conversion […]

It is really quite fascinating how decisions are made. Something surprising to me is how many decisions are made by people who are completely unqualified to make the decision at hand. Many due some form of diligence but then many don’t. Some seek out the advice of friends, where others first seek the help of […]

All Gave Some. Some Gave All

One of the best methods to optimize negative keywords is through Machine Learning We run a lot of machine learning techniques at Funnel Science and this morning I was surprised what I found. In one of the keyword data sets I found an anomaly that had a 99.92% confidence rate.  We have thousands of keywords above […]