Dallas Internet Marketing Service | Google Adwords Certified Partner

Funnel Science is a Leading Marketing Management and Analytics Agency

Funnel Science is a marketing and sales support company that helps businesses attract, nurture, and convert high-quality customers. With support from Funnel Science’s proprietary SaaS software, the team takes a data driven approach to optimize marketing funnels, sales funnels, and lead funnels.

Funnel Science® was coined in 2009 by Alex Fender, a Google Certified Marketing consultant. Alex developed a process and software to control, test, and measure performance of digital marketing from first touch to sale. The software directly measures marketing’s impact on conversion rates, close ratios, revenue, profitability and time to purchase. Through data mining and pattern recognition techniques, the software emerged as a leading predictive analytics and sales tool.

Funnel Science has supported thousands of leading brands in their pursuit to attract more customers. We have also worked with a host of marketing agencies, SEO companies, and website developers to aid in developing better funnels.

Our services include:

  • Marketing Management: we help companies develop and manage marketing funnels including Search Engine
    Marketing (SEM), Social Media Management (SMM), Email Marketing (EMM), Search Engine Optimization (SEO), and more.
  • Website Development: we create and manage websites designed to convert leads to customers.
  • Sales Funnel Development: Funnel Science designs and builds customized sales funnels that target specific business goals. This includes digital advertising, website development, landing pages, and implementing SEO for long-term success.
  • Marketing Analytics: We leverage data to analyze marketing efforts and identify areas for improvement. This allows our team to optimize ad campaigns and maximize return on investment (ROI).
  • Conversion Rate Optimization: Funnel Science helps businesses improve the conversion rate of their sales funnels. In simpler terms, this means they help turn more leads into customers.
  • Artificial Intelligence (AI) Technology: They use proprietary AI to analyze customer behavior and optimize sales funnels.

Funnel Science is led by the best and brightest minds in the industry

Alex Fender, Founder

In 2012, Alex was 1 of only a handful of Google Ads Experts personally invited by Google to enter into the 2012 Google Engage All-Stars Competition. Alex and his team outperformed his colleagues and were announced prize winners on June 21, 2012. In July of 2013, Funnel Science won the 2013 Google Engage All Stars competition and was flown to Google Head Quarters to meet with executives from Google at the All Stars Summit. The Funnel Science team won the All-Stars competition from 2012 to 2015.

In 2017 Alex entered into the Veteran Business Battle held at Rice University, a business plan competition for Veteran owned companies. Funnel Science® won first place in the business competition.

Alex now leads the software development and sales teams at Funnel Science.

Andrew Nelson, CEO

Andrew Manages the Day-to-Day at Funnel Science and is in charge of client success.
Before joining Funnel Science, Andrew spent 8 years in Silicon Valley working at Google. He worked for four years as an Agency Development Manager and oversaw a multi-million dollar portfolio of Digital Advertising Agencies. Serving hundreds of AdWords clients, he has a proven track record of creating sustainable performance and long-term client success.

Before joining the Agency team at Google, Andrew spent four years working directly with Google’s Small and Medium Business clients. During this time, Andrew worked to optimize account performance and onboard new advertisers to the Google Ads platform.

Andrew attended Bucknell University, where he played 4 years of Division 1 Water Polo.