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A Bad Sales Funnel IS A Very Expensive Problem
They Came. It Sucked. They Left.
To understand bounce rate, you must first understand the correct definition. You spend lots of time building your landing pages, funnels and traffic channels. You spend time sending out emails, setting up forms and web chats. You spend money on marketing, SEM/SEO and traffic. If you have high bounce rate, you have a lot of waste!
What is a Bounce Rate?
This means someone came into your funnel and then immediately left. When a visitor lands on a web page (expressed in percentage), where the visitor only viewed one page and then exited your website without any interaction on the site.
A common problem that most website owners notice in their Google Analytics profile is website traffic with 100% bounce rate and 0:00 time on site. Is this what is happening to you? Keep reading.
Almost every business owner or internet marketer would agree that the number 1 goal of their website is to increase sales either online or off. A high bounce rate means the website is not achieving that goal. It means the customers are looking at the webpage, conclude they don’t like it, and then leave.
Funnel Health is a simple tool that can provide clear insight to your sales funnel strategy, and your competitors strategy, with exact recommendations to your current website. People pay thousands of dollars a month for Search Engine Optimization services, but our simple tool can easily identify the holes in your current SEO funnel with the click of a button.
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When you are reviewing your analytic reports, you should not look at one metric alone as it does not give you an accurate perspective. A high bounce rate is indicative of a much larger problem and requires that you also review time on page, average number of page views, and page exit rate.
When your landing pages have high bounce rates, it generally means the content does not match the expectations of the website visitors who searched on and clicked for that keyword. You will need to further review the landing page and keywords to determine how to lower your bounce rate. See some of our before-and-after landing page designs below.