What is a good ecommerce conversion rate

Ecommerce Testing as a Profit Center

Conversion rate on checkout is extremely important to the health of an ecommerce store. When your site averages at 10%, you know you are doing well.

Many marketing people believe that ecommerce conversion rate should be around 1 to 3% as an average. At Funnel Science, we believe in testing as a profit center. So a 1, 2 or 3% checkout conversion rate is just not good enough.

But what is a good conversion rate? When you reach 5%, that means 1 in every 20 people is making a purchase. When you get to 10% 1 in every 10.

We see ecommerce conversion rates in the 20 to 40% range with our top clients. So if you are stuck under 5%, you need to be testing more! Especially on your shopping cart. The most impactful testing your team can do is to reduce the shopping cart abandonment.

About the Author
Alex Fender is a Google Certified Analytics Consultant and is an expert in internet marketing. If you have questions or would like to contact him, he can be reached at (972) 867-3100.