At Funnel Science® we are asked all the time “do Facebook® ads work to get sales?” CEO’s and marketing VP’s mostly have a negative view of Facebook as an advertising platform.
Here is a screen capture of 1 of our Facebook ads manager dashboards for a business spending $56k in the last 14 days generating $322k in sales. Averaging ROAS of 5 to 1. Facebook doesn’t work for all companies but it does for most. Facebook still has a lot of junk and low quality but you have to take the good and the bad together.