Funnel-Science-Definition - Funnel Science


What is Funnel Science?

The definition of Funnel Science™ is the application of processes and technology that embrace all functions of quantitative, qualitative, and behavioral economics for measuring the efficiency, productivity and, profitability of marketing and sales funnels for business organizations.  Funnel Science™ is within the field of behavioral economics that utilizes data science with predictive analytics to test and analyze consumer buying behaviors, purchase intent, product consumption, purchasing motivations, and life-cycle of customers interaction with an organisation and the financial impact of the customer relationship. We have pioneered artificial inteligence to improve sales performance and marketing efficiency.

The definition of the sales funnel (also known as a revenue funnel or generically as a sales process) refers to the buying process that an organization will lead prospective customers through when purchasing products or services from the organization. A sales funnel is divided into several steps, which differ depending on the particular sales model. Common sales models include telesales, channel sales, door to door sales, inbound, outbound, third party and online/digital.

The definition of a marketing funnel, is a sales funnel with a focused marketing input model which illustrates the theoretical customer journey towards the purchase of a product or service. … Awareness to purchase and the lifetime engagement or interactions of organization and customer, also known as a customer relationship.

Who is Funnel Science®?

“Funnel Science” was first described by Alex Fender in 2009. In 2011, Alex incorporated Funnel Science as an LLC in the state of Nevada. Funnel Science is also the name of a trademarked SaaS software application that businesses use to manage marketing and sales activities. Funnel Science software uses proprietary predictive analytics, machine learning, marketing and sales algorithms created by Alex and Dane Kuiper Phd to help companies maximize profitability and reduce sales loss incurred through funnel abandonment.

How Does Funnel Science Work?

In the field of sales and marketing and studying human interactions, we are first dealing within a social science. As it relates to technology, websites, devices, analytics – a computer science. As it relates to marketing, sales, and business, we are dealing with the underlying math. The simple formula of ROI and Profit as the foundation of running a healthy business based on the business math.

We make sales predictable and saleable by applying artificial intelligence to your sales funnel.

Our underlying theory…If it doesn’t make dollars, it doesn’t make sense.

Reach out if you think it makes sense to have an exploratory call with a Funnel Scientist.