Funnel-Science-Definition - Funnel Science


What is Funnel Science?

The definition of Funnel Science™ is the application of processes and technology that embrace all functions of quantitative, qualitative, and behavioral economics for measuring the efficiency, productivity and, profitability of marketing and sales funnels for business organizations.  Funnel Science™ is within the field of behavioral economics that utilizes data science with predictive analytics to test and analyze consumer buying behaviors, purchase intent, product consumption, purchasing motivations, and life-cycle of customers interaction with an organization and the financial impact of the customer relationship. We have pioneered artificial intelligence to improve sales performance and marketing efficiency.

The definition of the sales funnel (also known as a revenue funnel or generically as a sales process) refers to the buying process that an organization will lead prospective customers through when purchasing products or services from the organization. A sales funnel is divided into several steps, which differ depending on the particular sales model. Common sales models include tele-sales, channel sales, door to door sales, inbound, outbound, third party and online/digital.

The definition of a marketing funnel, is a sales funnel with a focused marketing input model which illustrates the theoretical customer journey towards the purchase of a product or service…. Awareness to purchase and the lifetime engagement or interactions of organization and customer, also known as a customer relationship.

Who is Funnel Science®?

“Funnel Science” was first described by Alex Fender in 2009. In 2011, Alex incorporated Funnel Science as an LLC in the state of Nevada. Funnel Science is also the name of a trademarked SaaS software application that businesses use to manage marketing and sales activities. Funnel Science software uses proprietary predictive analytics, machine learning, marketing and sales algorithms created by Alex and Dane Kuiper Phd to help companies maximize revenue, increase profitability and reduce sales loss incurred through funnel abandonment.

How Does Funnel Science Work?

In the field of sales and marketing, studying human interactions with data science tools to maximize opportunities created within a sales funnel. As it relates to technology, websites, devices, analytics – a computer science. As it relates to marketing, sales, and business, we are dealing with the a social science and the underlying business math. The simple formula of ROI and Profit as the foundation of running a healthy business based on accurate analytics, formulas and rations the comprises basic business math. If it doesn’t make dollars, it doesn’t make sense.

We make sales predictable and saleable by applying artificial intelligence to your sales funnel.

Leading Funnel Science Theories

If it doesn’t make dollars, it doesn’t make sense.

You can not manage what you do not measure. 

What is measured can be improved.

Marketing and sales are predictable.

You have to fill the funnel.

Happy employees create the best opportunities.

It only takes 1 impression and 1 click to get 1 customer.

ROI is achieved through sales, marketing and management acting in unison with each other.

1 customer can help make more customers therefore flipping the funnel and creating 1 to many outcomes is possible