Dallas Automotive Conference On Lead Generation

Dallas Automotive Industry Conference Discusses Lead Generation

Panel Of Experts Discuss Automotive Industry Lead Generation, Dallas, April 19, 2017

I am very pleased to be chairing a half day conference for automotive industry professionals this Wednesday.

In today’s digital world, prospective customers are exhibiting new behaviors as they research and search for new and used automobiles, repair services and parts. If automotive vendors are to stay competitive, they need to leverage the new technologies that prospects are using. That is, we’ll be discussing how vendors can adjust their advertising strategies to target customers where they actually spend their time.

I’ll be introducing Blake Godkin, an expert in customer communications. He knows how to grab the attention of prospects and keep them interested. Then, via a live link from Mountain View, CA, we’ll welcome Peter Leto and Fred Vallaeys. Peter will talk about strategies that work: how to determine where to spend your advertising dollars. Fred will then go into greater depth on how to further optimize your ad spend to make every dollar count.

Finally, I shall take the floor to tell you not only how to test the successes of various channels against each other, but also how to eliminate spending on audiences that are unlikely to buy. Thus I will show you how to stop wasting money on the wrong prospects.

On Wednesday, we’ll be starting at 10am, with breakfast snacks. Automotive industry professionals will be able to network with their peers, or take a guided tour of an Internet technology facility. Formal activities begin at 10:30am when our speakers take the floor.

For the final session of the day, we’ll answer audience questions. The event will conclude at midday.

The conference is this Wednesday, April 19th at:

1231 Greenway Dr, 9th Floor
Irving, TX 75038

You can register for the conference at:

Registration Link



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