Does this chart of the 5 humans needs look familiar? To build sales funnels that get the best results, these are core principals you will need to activate from your customers.
According to Saul McLeod PhD “Maslow’s hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid.
Needs lower down in the hierarchy must be satisfied before individuals can attend to needs higher up. From the bottom of the hierarchy upwards, the needs are: physiological, safety, love and belonging, esteem, and self-actualization.”
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