Avoid Losing Your SEO Rankings
Take Action by 4/20/2015
We first published on our PPCRainmakers blog that Google is about to change their proprietary algorithm, and this time we know ahead of time. This one is so important that even Forbes is publishing on the algorithm update.
Google stated that as of April 21, there will be increased weight given to the mobile-friendliness of sites: “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
What this means to your Brand
You need to immediately update your website to be mobile friendly with all best practices used in 2015 web technologies. Even if your customer base does not come from mobile devices, Google is telling us that your website will rank lower on desktop searches as well.
PPC Rainmakers published 8 immediate action steps here http://www.ppcrainmakers.com/seo/google-update-coming-major-seo-algorithm-change/