Marketing bias “old people do not buy online”

I hear marketing bias all the time that “old” people do not use the internet and shop online. Here is a screen capture from a week of Google Analytics demographic data for an ecommerce client.

What type of business do you think this represents? Why do people still think that older demographics do not purchase online.

About the Author
Alex Fender is a Google Certified Analytics Consultant and is an expert in internet marketing. If you have questions or would like to contact him, he can be reached at (972) 867-3100.