Jan
15
2018

Bid Optimization for PPC Advertisers One thing that I have learned from studying optimization and business models is that a lower cost model is always better. This is especially true for companies that use Pay Per Click advertising to drive new customer acquisitions. One of the most effective ways to increase traffic from your PPC […]

Dec
29
2017

Optimization is not a creative process, but don’t tell that to folks in the marketing industry. Marketers seem to be blind to what optimization really means. Optimization is a mathematical process that requires using at least addition, subtraction, division, or multiplication in some basic form. Advanced optimization techniques will include algebra and calculus, or algorithms […]

Dec
14
2017

Yesterday I met with a client who reported that November was a record month and the sales he used to do in a year, his company now does is just 3 weeks.  Here are 5 quick tips on how we raised the conversion rate and increased sales without increasing advertising spend. 1) Reduce click fraud. […]

Oct
31
2017

B2B Training Company Reduces Bad Quality Web & Phone Leads One of the most important optimizations that can be performed for lead generation is a review of the contributing factors to bad quality leads. After reviewing the leads that have been disqualified, there was a large percentage that have a reason “only wants free information” […]

Oct
27
2017

The most simple way your business can increase sales is removing the 1 hole that plagues about 90% of B2B/B2C sales funnels. I just called an insurance company to get a quote for new service. I went through about 30 seconds of BS on their IVR and guess what I did? I hung up. AAA […]