Marketing bias “old people do not buy online”
January 5, 2019
I hear marketing bias all the time that “old” people do not use the internet and shop online. Here is a screen capture from a
Tag: Increasing website sales
The Value of a Bad Customer Review on Google
September 26, 2018
Remember the old saying a picture is worth a 1,000 words? Here is a screen capture from a Google review a customer left a logistics
Sub-domains Kill Marketing Performance
July 19, 2018
Sub-domains are generally a bad idea for marketing and ecommerce. Why? Because they cause fewer sales compared to using the root domain and with a
How to write corporate blog posts that generate leads and sales
January 26, 2018
Simple ideation method is to run ppc campaigns using broad-match keywords. Look for all of the question related search queries that popup and answer those
5 Quick Tips To Raise Your Website Conversion Rate And Get More Leads
December 14, 2017
Yesterday I met with a client who reported that November was a record month and the sales he used to do in a year, his
“Free” CTA’s Contribute to Higher Disqualification Rate
October 31, 2017
B2B Training Company Reduces Bad Quality Web & Phone Leads One of the most important optimizations that can be performed for lead generation is a
The #1 Hole In Your Sales Funnel
October 27, 2017
The most simple way your business can increase sales is removing the 1 hole that plagues about 90% of B2B/B2C sales funnels. I just called
How Rapidly A/b testing ads drives down the cost per click in AdWords
October 9, 2017
A/b Testing AdWords Ads for Luxury Apartments Recently one of our luxury apartment management groups contacted about a Penthouse apartment that was available for lease.
Five Tips to Improve Your Google AdWords Return on Advertising Spending (ROAS)
July 14, 2016
Today were going to give you five tips to improve your ROAS (return on advertising spending) on your Google AdWords™ campaigns. Fine tuning your ads and campaigns
Help From Certified Google Expert
December 29, 2015
Fix Your Website. Increase Website Traffic. Grow Online Sales! The most important thing you can do in 2016 to help your business grow, is to
Sometimes you need to undo an optimization
December 11, 2015
Optimizing Conversion Rate is Not As Simple As it Seems Problem: $10,000 total budget, how do we optimize spend to maximize top line sales revenue performance?
Increasing Ecommerce Conversion Rate With Trust & Respect
July 2, 2015
Why No One is Buying First, if your ecommerce conversion rate is greater than 10%, you do not need to read this. 99% of ecommerce
